Goodwipes - Social Marketing Videos
3D Social Marketing
Storyboarding · 3D Design · Animation · Simulation
Overview
I collaborated with AndGather Agency to create 3D product animations for Goodwipes, including the Goodwipes × Olipop collaboration. Working from the client's visual direction, style guidelines, and Pinterest references, I led and executed the creative workflow from storyboarding and color development to 3D object creation and animation. The May and June assets explored summer-inspired colors and moods across concepts such as Peach Dream World, Lazy River, and Luggage X-ray. For the Olipop collaboration, I paired translucent, iridescent packaging with the Peach Dream World theme and created water simulations using Cinema 4D and X-Particles.
Category
3D Social Marketing
Role
Storyboarding · 3D Design · Animation · Simulation
Tools
Cinema 4d(Redshift) · After Effects
X-Particles
Format
9:16 · 16:9 · Mixed Ratios
MP4 · GIF · Images
Client
Goodwipes · Agency: AndGather
Goodwipes X Olipop
A Peach Dream World brings Goodwipes and Olipop together in a fresh, playful summer setting. Translucent packaging and iridescent finishes give the Goodwipes 3PK a dreamy quality, while flowing water adds energy and a refreshing feel. The water simulation was created in Cinema 4D with X-Particles.
Storyboard
The storyboard maps the Goodwipes X Olipop Peach Dream World: floating peaches and clouds lead into the product reveal, a tissue close-up, and the final hero shot.
C4D Work in Progress
This preview shows the Cinema 4D workflow, including product staging, floating peaches, and animation before materials were finalized and the scene was rendered.
Goodwipes Lazy River
An easygoing summer escape, imagined through the playful world of Goodwipes. The lazy-river concept pairs a relaxed pace with a fresh seasonal mood, turning an everyday product into part of a carefree day on the water.
Style Frames
Summer color, poolside typography, and playful floats establish the visual world of Lazy River.
C4D Work in Progress
A look inside Cinema 4D as the Lazy River scene takes shape, showing the arrangement of products and floats and the animation in progress.
Goodwipes Luggage X-ray
A playful take on the airport security scan, revealing Goodwipes as a travel essential. The luggage X-ray concept turns a familiar travel moment into a product reveal, bringing a sense of discovery and humor to the brand.
Storyboard
A shot by shot plan follows the luggage through the scan and into the final product reveal.
C4D Work in Progress
Cinema 4D viewport previews show the luggage scene in progress, from object staging to the animation and transitions behind the final sequence.
Goodwipes Product Campaign
One product campaign presented in portrait and landscape formats, bringing the Goodwipes range together through bold color, floating packs, and fresh water droplets.