Nature Made® is #ProPickle
3D Advertising Animation
Director · 3D Motion & Design
Overview
I directed and created 3D motion graphics for Nature Made's #ProPickle campaign through Leo Burnett, showcasing a pickle-flavored multivitamin gummy for the 2024 USA Pickleball Championships. Released on April 1, 2024, the April Fools' Day teaser revealed glimpses of the product design to build curiosity. I also developed additional animations featuring pickleball paddles, pickles, and gummies. The sound design collaboration with Sonoroll was a separate personal partnership for my portfolio version, independent of Leo Burnett and Nature Made.
Category
3D Advertising Animation
Role
Director · 3D Motion & Design
Tools
Cinema4d(Redshift) · After Effects
Substance Painter
Format
16:9
MP4 · GIF · Images
Client
Nature Made® Vitamins · Agency: Leo Burnett
STYLE FRAMES & GIF
Following the teaser, I shifted into a bright, playful atmosphere to create a surprising change in mood. Through additional motion graphics featuring a pickleball paddle, pickles, and pickle-flavored gummies, I connected the fresh, unexpected flavor of the gummies with the energy of pickleball, building on the curiosity sparked by the teaser.
